Sales and financial pitfalls. What do these two have in common? Let me
give you two hints:
You walk into a retail store advertising 50 percent off store wide sale.
You walk out the store after spending $150. Your budget was $80. Although it
was over your budget, you did manage to walk out the store with more items for
$150 than you could have without the sale.
When reading “financial crisis of 2008 to 2010” what images
and emotions come to mind?
What they both have in common is fixation. For the majority of people,
our minds are preoccupied with the idea of saving money on a sale and a
memorable moment impressed upon our frontal lobe that seems to never fade.
The advertisement of a sale has no advantage unless you are saving
money. Typically, we tend to overspend when there’s a sale which makes it
difficult to save for retirement or other long-term goals. How many times have
you or someone you know have said “oh, it’s only $40” (or another
dollar figure) because, otherwise, the item would have never been bought for
$80? It doesn’t stop there. Then, there’s something else that you have always
wanted (it just happens to be that way because it’s a sale) and buy it. Next
thing you know you are buying more than what you have intended. But you justify
it because it’s a sale. But it’s up to you to not overspend. We anchor on the
idea of a sale and automatically think we are saving money. Au contraire, a
sale is an opportunity for the store to sell a higher quantity of their
Solution: if you want a sale to work in your favor where you are saving
money, then set a spending limit. You will stay … Read More
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