To have an online business is hard. You have to be familiar
with the tools and technologies to use to achieve your goals.
The success of your business depends on how you developed
it. Knowing online marketing technology is key in running an online business to
make it successful.
First thing you need to have is a website for your online
business. Your website serves as your online store for your business that will
market as well as handle all transactions in relation to your business. You
therefore need to consider all the necessary things that ought to be a part of
an effective website best suited for your business. Once you have your website,
you might want to consider well managing it to achieve great results. Various
tools and applications are made available in order for an online entrepreneur
to manage his website and that includes web hosting. You also need to have an
integrated customer database that will serve as your primary source of client
information that you can consistently use on your future business transactions.
Through the use of RSS, you can share as well as syndicate
all sorts of content that you have entered into your own site. In some cases,
you can also create an unlimited number of RSS channels for a more effective
online marketing of your business. Another effective online marketing concept
that defines online technology is the so called search engine optimization in
which you need to integrate your website …
No Doubt About It
I will take the suspense out of this short article early.
The answer to the query of irrespective of whether you may need a web page for
your little small business is definitely YES! I’ll even go further and
recommend you may need internet marketing beyond just a web site. Just getting
a web site is not almost adequate anymore, as well as your competition is
carrying out considerably more.
Now I can picture you could be reading this and pondering
needless to say the answer is yes. The author in the short article runs an
agency that does web development, online marketing and social media. I can
realize your skepticism and I’d be similarly skeptical in your footwear. That’s
why I am not going to ask me to believe me. I’m going to ask you to believe
your peers, and competition, alternatively. The National Small Small business
Association (NSBA) recently published the outcomes of their 2010 NSBA Small
Enterprise Technology Survey. Although you could anticipate that little
companies are growing much more active with online marketing, you might
nonetheless be surprised by how powerful the numbers are in specific locations.
Following are a handful of of the essential highlights.98 percent consider it
significant to keep up with new technology
- 86 percent possess a site for their small
- 84 % do their buying on-line
- 73 percent bank on-line
- 62 percent spend their bills on-line
- 47 % market place utilizing social media
In brief, …
Years ago, whilst studying to be a designer I was asked what
I wanted to be. I thought this was a strange question. Surely, as I was
studying Industrial Design, I wanted to be a designer!
After much frustration and gesturing, I finally understood
the question and so here I am asking you, “What do you want to be?”
But to save you the trouble of working out what it all
means, I’ll explain it here.
Firstly, there are three types of innovation:
Sensual- concerning the senses, including how a product
looks, sounds, feels or even tastes and smells.
Functional – How the user interacts with the product. This
might include how easy it is to install or operate, or it might do something
for the user that was not previously possible.
Technological – We are more familiar with this as it relates
to the technology behind the product. If it is truly innovative then you will
be able to protect it with a patent.
Every manufacturer will have their own strengths, and every
brand will have their own associations. For example, Pepsi Cola is marketed on
it’s flavour. It is very strong in the sensual arena. To have the most
credibility in the market, Pepsi would be best to keep all future products in
the same sensual area. Moving over to a functional product such as a bio
yoghurt would be a very difficult and risky move, even if it is a growth
Technology does not …
With the volume of mobile phone users in the United States
traversing over 200 million, there’s no question that the mobile marketing
provider has identified ways to distribute their messages to all phone
customers. Mobile marketing will be among the most effective way for
restaurants to develop a stronger and deeper relationship with clients. Most
people have their handsets with them at all times, so text message advertising
will help restaurants to connect with their target audience.
How to benefit from effective mobile marketing ideas for restaurants
A lot of restaurants now utilize mobile marketing technology
and are receiving outstanding results. A few of the impressive features
associated with text marketing designed for restaurants include:
Personalized marketing: Text marketing is easily the most
personal approach to communicate with your clients and always keep them
returning for more. The customers will feel like they are part of a special
society or club.
Quick proactive approach: By using text messaging services,
restaurants can easily come up with instant call to action. As an example, when
the stream of clients is sluggish on a certain day, the owners can send out
bulk SMS encouraging customers to visit that day and by showing the text
message they can get a free dessert or appetizer. Since these messages have a
higher read rate, this can result in an effective promotion.
Cost effective advertising: Distributing texts, mass SMS or
even sweepstakes messages will be much more economical when compared to
traditional advertising strategies.
Recently, I wrote an article called, “BUT I DON’T WANT TO SPEND ANY
MONEY! Objections About Home Business Start Up Costs.” It talked about
making sure your home business prospecting system is clear about start up
costs. The last thing any of us want to do is spend time talking to
unqualified, non-serious prospects. It wastes our time and saps our energy.
But no matter how strong your system is, these folks occasionally get
through. Rather than see this as a bad thing, why not see this as a learning
opportunity? Consider it a chance to build your skills, grow your confidence,
and maybe even turn a poor prospect into a customer or future home business
professional – in YOUR organization.
Here is how to talk to these
1. First and foremost is keeping the upper hand in the conversation. This
doesn’t mean you should be rude or abrupt. But it does mean you must maintain
the confidence in what you are doing. NEVER look for ways to bring someone in
less expensively, or for free. It sends a signal of weakness. It tells the
prospect you want them in your business so badly you are willing to bend your
Even if it’s been forever since you’ve sponsored someone, you must still
come from a position of strength. If you bring your prospect in any way other
than through your system, you have destroyed the system’s credibility and
effectiveness. Your new person will learn from your …