Years ago, whilst studying to be a designer I was asked what
I wanted to be. I thought this was a strange question. Surely, as I was
studying Industrial Design, I wanted to be a designer!
After much frustration and gesturing, I finally understood
the question and so here I am asking you, “What do you want to be?”
But to save you the trouble of working out what it all
means, I’ll explain it here.
Firstly, there are three types of innovation:
Sensual- concerning the senses, including how a product
looks, sounds, feels or even tastes and smells.
Functional – How the user interacts with the product. This
might include how easy it is to install or operate, or it might do something
for the user that was not previously possible.
Technological – We are more familiar with this as it relates
to the technology behind the product. If it is truly innovative then you will
be able to protect it with a patent.
Every manufacturer will have their own strengths, and every
brand will have their own associations. For example, Pepsi Cola is marketed on
it’s flavour. It is very strong in the sensual arena. To have the most
credibility in the market, Pepsi would be best to keep all future products in
the same sensual area. Moving over to a functional product such as a bio
yoghurt would be a very difficult and risky move, even if it is a growth
Technology does not …
With the volume of mobile phone users in the United States
traversing over 200 million, there’s no question that the mobile marketing
provider has identified ways to distribute their messages to all phone
customers. Mobile marketing will be among the most effective way for
restaurants to develop a stronger and deeper relationship with clients. Most
people have their handsets with them at all times, so text message advertising
will help restaurants to connect with their target audience.
How to benefit from effective mobile marketing ideas for restaurants
A lot of restaurants now utilize mobile marketing technology
and are receiving outstanding results. A few of the impressive features
associated with text marketing designed for restaurants include:
Personalized marketing: Text marketing is easily the most
personal approach to communicate with your clients and always keep them
returning for more. The customers will feel like they are part of a special
society or club.
Quick proactive approach: By using text messaging services,
restaurants can easily come up with instant call to action. As an example, when
the stream of clients is sluggish on a certain day, the owners can send out
bulk SMS encouraging customers to visit that day and by showing the text
message they can get a free dessert or appetizer. Since these messages have a
higher read rate, this can result in an effective promotion.
Cost effective advertising: Distributing texts, mass SMS or
even sweepstakes messages will be much more economical when compared to
traditional advertising strategies.
Recently, I wrote an article called, “BUT I DON’T WANT TO SPEND ANY
MONEY! Objections About Home Business Start Up Costs.” It talked about
making sure your home business prospecting system is clear about start up
costs. The last thing any of us want to do is spend time talking to
unqualified, non-serious prospects. It wastes our time and saps our energy.
But no matter how strong your system is, these folks occasionally get
through. Rather than see this as a bad thing, why not see this as a learning
opportunity? Consider it a chance to build your skills, grow your confidence,
and maybe even turn a poor prospect into a customer or future home business
professional – in YOUR organization.
Here is how to talk to these
1. First and foremost is keeping the upper hand in the conversation. This
doesn’t mean you should be rude or abrupt. But it does mean you must maintain
the confidence in what you are doing. NEVER look for ways to bring someone in
less expensively, or for free. It sends a signal of weakness. It tells the
prospect you want them in your business so badly you are willing to bend your
Even if it’s been forever since you’ve sponsored someone, you must still
come from a position of strength. If you bring your prospect in any way other
than through your system, you have destroyed the system’s credibility and
effectiveness. Your new person will learn from your …
The idea of a full-time
income nowadays is swiftly drifting away from an in this generation. Many just
can’t see the need for committing a daily 8-hour ritual to an organization that
could decide they no longer need their services over the night. This has been
the reason for picking up jobs from the comfort of their homes.
Others take on
these jobs as a venture to raise extra cash, save up for the days ahead, or as
little change reserved for impromptu expenses. Back in the days, making some
extra bucks meant applying for a second job or shuffle between shifts.
Fortunately, we are in the “good new days,” where virtually everything we see
is driven by creativity. The internet has been one major tool in the delivery
of this change.
Put your Unwanted Items for
pieces of stuff and items they have outgrown or replaced with an upgraded version.
There are multiple online resources for buying and selling unwanted items. Items
such as neatly used books, wedding gowns, electronics to mention a few are
needed by at least 5-10 persons on every selling website.
increase your chances of getting distinguished among other sellers with the
same products, take a clear photo of the item and write a short yet
comprehensive description of the item.
Try doing Microworking Paid
Being a microworker
another cool way of making money at home. A large percentage of the world’s
income is gradually moving into Freelancing.
If you haven’t noticed everything today can be down online. People do
everything online including: shopping, research, applying for jobs, car and
home advertising, communicating, working, etc. Even something as simple as
buying movie tickets or setting up a tee time to play golf is done online. When
are you going to make the transition?
With the internet growing by the day there is more opportunity for people
to make money online. I know a lot of people have at least thought about
working online but they’re afraid due to their lack of computer and internet
knowledge. To be honest most people that get involved with online business
don’t know a thing, but there are a number of businesses that will teach you
everything that you need to know and they’ll guide you along the pathway to
If you’re really serious about leveraging the internet and making money
from home then start looking for a company. Find a company that has a great
reputation for helping people create success. You’ll need a company that will
teach you how to market your business and brand yourself on the web. Also, I
would suggest finding a company that provides you with a mentor that is
achieving the level of success that you desire. One of the easiest ways to find
success is by mimicking the actions of a successful mentor.
It’s time you make the transition to the internet and start making some
money. The internet has grown immensely …