Types of Innovation – Know Where You Fit in

Years ago, whilst studying to be a designer I was asked what I wanted to be. I thought this was a strange question. Surely, as I was studying Industrial Design, I wanted to be a designer!

After much frustration and gesturing, I finally understood the question and so here I am asking you, “What do you want to be?”

But to save you the trouble of working out what it all means, I’ll explain it here.

Firstly, there are three types of innovation:

Sensual- concerning the senses, including how a product looks, sounds, feels or even tastes and smells.

Functional – How the user interacts with the product. This might include how easy it is to install or operate, or it might do something for the user that was not previously possible.

Technological – We are more familiar with this as it relates to the technology behind the product. If it is truly innovative then you will be able to protect it with a patent.

Every manufacturer will have their own strengths, and every brand will have their own associations. For example, Pepsi Cola is marketed on it’s flavour. It is very strong in the sensual arena. To have the most credibility in the market, Pepsi would be best to keep all future products in the same sensual area. Moving over to a functional product such as a bio yoghurt would be a very difficult and risky move, even if it is a growth market.

Technology does not …

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Mobile Marketing Ideas For Restaurants

With the volume of mobile phone users in the United States traversing over 200 million, there’s no question that the mobile marketing provider has identified ways to distribute their messages to all phone customers. Mobile marketing will be among the most effective way for restaurants to develop a stronger and deeper relationship with clients. Most people have their handsets with them at all times, so text message advertising will help restaurants to connect with their target audience.

How to benefit from effective mobile marketing ideas for restaurants

A lot of restaurants now utilize mobile marketing technology and are receiving outstanding results. A few of the impressive features associated with text marketing designed for restaurants include:

Personalized marketing: Text marketing is easily the most personal approach to communicate with your clients and always keep them returning for more. The customers will feel like they are part of a special society or club.

Quick proactive approach: By using text messaging services, restaurants can easily come up with instant call to action. As an example, when the stream of clients is sluggish on a certain day, the owners can send out bulk SMS encouraging customers to visit that day and by showing the text message they can get a free dessert or appetizer. Since these messages have a higher read rate, this can result in an effective promotion.

Cost effective advertising: Distributing texts, mass SMS or even sweepstakes messages will be much more economical when compared to traditional advertising strategies.

Higher …

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How To Handle Your Prospect’s Objections About Investing In Their Home Business

Recently, I wrote an article called, “BUT I DON’T WANT TO SPEND ANY MONEY! Objections About Home Business Start Up Costs.” It talked about making sure your home business prospecting system is clear about start up costs. The last thing any of us want to do is spend time talking to unqualified, non-serious prospects. It wastes our time and saps our energy.

But no matter how strong your system is, these folks occasionally get through. Rather than see this as a bad thing, why not see this as a learning opportunity? Consider it a chance to build your skills, grow your confidence, and maybe even turn a poor prospect into a customer or future home business professional – in YOUR organization.

Here is how to talk to these people…

1. First and foremost is keeping the upper hand in the conversation. This doesn’t mean you should be rude or abrupt. But it does mean you must maintain the confidence in what you are doing. NEVER look for ways to bring someone in less expensively, or for free. It sends a signal of weakness. It tells the prospect you want them in your business so badly you are willing to bend your expectations.

Even if it’s been forever since you’ve sponsored someone, you must still come from a position of strength. If you bring your prospect in any way other than through your system, you have destroyed the system’s credibility and effectiveness. Your new person will learn from your …

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Work from Home Tips

The idea of a full-time income nowadays is swiftly drifting away from an in this generation. Many just can’t see the need for committing a daily 8-hour ritual to an organization that could decide they no longer need their services over the night. This has been the reason for picking up jobs from the comfort of their homes.

Work from Home Tips

Others take on these jobs as a venture to raise extra cash, save up for the days ahead, or as little change reserved for impromptu expenses. Back in the days, making some extra bucks meant applying for a second job or shuffle between shifts. Fortunately, we are in the “good new days,” where virtually everything we see is driven by creativity. The internet has been one major tool in the delivery of this change.

Put your Unwanted Items for Sale

Everyone has pieces of stuff and items they have outgrown or replaced with an upgraded version. There are multiple online resources for buying and selling unwanted items. Items such as neatly used books, wedding gowns, electronics to mention a few are needed by at least 5-10 persons on every selling website.

Also, to increase your chances of getting distinguished among other sellers with the same products, take a clear photo of the item and write a short yet comprehensive description of the item.

Try doing Microworking Paid Tasks

Being a microworker another cool way of making money at home. A large percentage of the world’s income is gradually moving into Freelancing. …

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Make the Transition to Online Business – Internet Business Future

If you haven’t noticed everything today can be down online. People do everything online including: shopping, research, applying for jobs, car and home advertising, communicating, working, etc. Even something as simple as buying movie tickets or setting up a tee time to play golf is done online. When are you going to make the transition?

With the internet growing by the day there is more opportunity for people to make money online. I know a lot of people have at least thought about working online but they’re afraid due to their lack of computer and internet knowledge. To be honest most people that get involved with online business don’t know a thing, but there are a number of businesses that will teach you everything that you need to know and they’ll guide you along the pathway to success.

If you’re really serious about leveraging the internet and making money from home then start looking for a company. Find a company that has a great reputation for helping people create success. You’ll need a company that will teach you how to market your business and brand yourself on the web. Also, I would suggest finding a company that provides you with a mentor that is achieving the level of success that you desire. One of the easiest ways to find success is by mimicking the actions of a successful mentor.

It’s time you make the transition to the internet and start making some money. The internet has grown immensely …

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